San Fransisco Addy’s 2019 - Silver

New York Festival 2019 - Third Place

ALLY BANK

Each woman in America loses an average of $1,351 per year to the Pink Tax.

You shouldn’t be able to paint something pink and charge more for it.

So Ally is living up to its name, and creating a cashback program to help women get even.

#PINKTAXRETURNS

Sign up for the #PinkTaxReturns cashback program, and get set up with our credit card and app. Track your cashback savings, shop the Pink Tax Duty Free for fairly priced products, and have Pink Tax Alerts let you know if you get got.

OOH

TARGETED ADS

PINK TAX CALCULATOR

Shows how much you personally lose to the Pink Tax.

Our ads target ads promoting Pink Tax products to let anyone that sees them know they’re about to get got.

TRASH THAT CASH

When you sign up for the Ally Pink Tax Cashback Card, we’re sending you pink money to celebrate. Only condition? We’re asking you to share yourself trashing this cash the same way the Pink Tax trashes yours.

CW: Josh Peterson

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