Barneys wanted young people to realize it isn’t just their fancy grandmother's department store.

To prove they carry fashions from both ends of the spectrum, they partnered with music icon Dua Lipa, whose sound is defined by its mix of opposing vibes.

Together, they’ll highlight their own duality while helping you discover yours.


Based on the music you've been vibing to, we'll curate your Duality Weekly playlist. Explore your duality further by downloading the Barneys app.


Sync your Instagram or Pinterest and Barneys will determine your style duality. Then shop our dual-sided recommendations.


The entire Barneys shopping experience becomes dual-sided.


Themed after Dua Lipa songs, Barneys window displays transform from day to night to reveal their duality. Inside, each floor becomes a different dual-sided shopping experience.

Scan the tag on each item to listen to it's corresponding Spotify duality playlist.


Prompt people on Instagram to take photos of their dualities, and give them a glitched out combination to share on their story.


Two dueling stages, one epic festival. Located in the Barneys NYC Flagship store, Dua Lipa and a diverse line-up of performers take one of two stages, depending on their vibe and sound.

CW: Joey Chiarulli

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