Young Ones 2019  – Gold

HEWLETT PACKARD

We wanted creative types who strictly own Apple products to question their brand loyalty and recall Z by HP for having the processor with unthrottled speed and performance. 

MINI GAME

Rolled out as a page-takover across popular creative sites, players can kill time while their Mac freezes.

BLANK CANVAS BANNER ADS

Turn the symbol that means waiting into a tool for creating. Users can save and share their creations on social.

INSTAGRAM TAKEOVER

Along with their banner ad creations, users share screenshots of their pinwheel paralysis to earn Z product discount code DMs from HP.

STRESS RELIEVERS

Since all that waiting on your Mac is guaranteed to get stressful.

PINWHEEL EMOJIS

To be used when life is buffering.

RUSH HOUR TAKEOVER

OOH ads run during peak hours to drive home our point — that your workflow shouldn't feel like sitting in traffic.

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