Young Ones 2019  – Gold

HEWLETT PACKARD

We wanted creative types who strictly own Apple products to question their brand loyalty and recall Z by HP for having the processor with unthrottled speed and performance. 

MINI GAME

Rolled out as a page-takover across popular creative sites, players can kill time while their Mac freezes.

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BLANK CANVAS BANNER ADS

Turn the symbol that means waiting into a tool for creating. Users can save and share their creations on social.

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INSTAGRAM TAKEOVER

Along with their banner ad creations, users share screenshots of their pinwheel paralysis to earn Z product discount code DMs from HP.

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STRESS RELIEVERS

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Since all that waiting on your Mac is guaranteed to get stressful.

PINWHEEL EMOJIS

To be used when life is buffering.

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RUSH HOUR TAKEOVER

OOH ads run during peak hours to drive home our point — that your workflow shouldn't feel like sitting in traffic.

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