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Truth Initiative
Depression Stick!

A new generation needed a new reason to quit smoking. So we launched a real fake vape company to call a nicotine vape what it really is—A Depression Stick.

Creative Director
Director of Art & Design
Strategy
Creatives

Mo Said
Camilo De Galofre
Ryan McDaid
Patrick Merritt
Emily Berger
Damian Antonio
Sarah Olicker

 

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