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Feel The Hydrow High
Hydrow

While the whole fitness category was yelling about shredded abs and dropping pounds, we wanted Hydrow to break out from the norms of its category. So, we focused on an entirely different aspect of the workout — the uniquely euphoric feeling you get after rowing on one of their machines. A feeling we called “The Hydrow High.”

Creative Director
Creative Team
Producer
Film Director 

Jono Paull
Damian Antonio, Sarah Olicker
Jacob Herman
Mia Barnes

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New York Times Print

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