Less Waste New Stans
Adidas

To promote the launch of the new sustainable Stan Smith sneaker, we made it possible to pay with plastic. Every recycled plastic bottle earned users a discount towards a new pair of Stans. 

Creative Director
Director of Art & Design
Designer
Creative Conecpting 

Mo Said
Camilo De Galofre
Yula Ye
Emily Berger, Sarah Olicker