PR_SS21_COVER(1).png

Less Waste New Stans
Adidas

To promote the launch of the new sustainable Stan Smith sneaker, we made it possible to pay with plastic. Every recycled plastic bottle earned users a discount towards a new pair of Stans. 

Creative Director
Director of Art & Design
Designer
Creative Conecpting 

Mo Said
Camilo De Galofre
Yula Ye
Emily Berger, Sarah Olicker

stan smith machine.png
PR_SS21_HOWITWORKS_STILL.jpg
TWITTER_RAFFLE.jpg