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Olympics Organic Social
TikTok
Since 2020, TikTok has been the ultimate backstage pass to the Olympics. For Paris 2024, they partnered with the IOC to bring top athletes, trends, and behind-the-scenes moments to @tiktok across TikTok, Instagram, X, and Threads. In just three weeks, 80+ pieces of content racked up 500M+ views, capturing the Games like never before.
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